Empowering Local Culinary MSMEs in Setiawaras Village through Financial Literacy, Marketing Strategies, and Digital Technology Utilization

Dina Andini, Lina Marlina, Yumi Sri Andriati, Didin Syahidin, Hasan Fahmi Kusnandar, Ai Indra Lesmana, Dedeh Sundarsih, Sri Mulyati, Riza Faizal, Cecep M Kapi, Wildan Army Abdillah, Reny Sumarni, Yesti Siti Nurjanah

Abstract


This community service program was conducted to enhance the capacity of local culinary MSME actors in Setiawaras Village, Tasikmalaya, through financial literacy education, digital marketing strategies, and the use of simple technologies. The activities employed expository and inquiry-based approaches, enabling participants to understand concepts systematically while linking them to their business experiences. The results indicate improved participant understanding of financial services access, business record-keeping, branding techniques, and digital media utilization for promotion. Participants also became familiar with cashier applications, electronic payments, and online selling platforms relevant to home-based businesses. Data analysis shows changes in participants’ attitudes, motivation, and readiness to develop their businesses more professionally. This program provides practical contributions to strengthening rural MSMEs and serves as a replicable model for village governments and educational institutions.


Keywords


community empowerment; culinary MSMEs; digital marketing; digital technology; financial inclusion.

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References


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Copyright (c) 2025 Dina Andini, Lina Marlina, Didin Syahidin, Yumi Sri Andriati, Hasan Fahmi Kusnandar, Ai Indra Lesmana, Dedeh Sundarsih, Sri Mulyati, Riza Faizal, Wildan Army Abdillah, Cecep M Kapi, Reny Sumarni, Yesti Siti Nurjanah

DHIGANA : Jurnal Pengabdian Kepada Masyarakat

Ruang Jurnal Lantai 1

Fakultas Ekonomi Universitas Siliwangi

Jalan Siliwangi No. 24 Kahuripan, Tawang, Tasikmalaya, West Java 46115

 

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