ANALISIS FAKTOR-FAKTOR PENENTU PERMINTAAN PADA OBJEK WISATA SITU LENGKONG DI KABUPATEN CIAMIS TAHUN 2019

Aso Sukarso, Encang Kadarisman

Abstract


ABSTRACT

The purpose of this study is to analyze the effects of travel costs, travel time, relationship of travel costs to other tours, relationship of travel time to tourist attractions, income, perception of environmental amenities and quality of attractiveness (such as tourism facilities, arts, environmental concessions, and culinary) on number of visit to Situ Lengkong Tourism Object. This study is an associative research. The data used are primary and secondary data. The analytical method that used in this study is multiple regression with an approach of Travel Cost Method (TCM). Based on the multiple regression analysis of Situ Lengkong Tourism Object, it is obtained that: a) the duration of the trip has a negative effect on the number of Situ Lengkong Tourism Object; b) length of trip to other attractions (Karangkamulyan) has a positive effect on the number of visits to Situ Lengkong Tourism Object; c) the perception of the price of admission to another tourist attraction (Karangmulyan) has a negative effect on the number of visits to Situ Lengkong Tourism Object; d) perception of the facilities in Situ Lengkong Tourism Object positively influences the number of visits to Situ Lengkong Tourism Object; e) culinary perceptions at Situ Lengkong Tourism Object affect the number of Situ Lengkong Tourism Object visits.

Keywords: Tourism, Situ Lengkong, Number of Visits.


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DOI: https://doi.org/10.37058/wlfr.v1i1.1460

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