Enhancing Halal Product Exports: Indonesia's Halal And K Pop Collaboration
Abstract
Introduction to the Problem: The collaboration potential between Indonesia's halal industry and the K pop entertainment industry offers a strategic opportunity to boost halal product exports. As K pop's popularity grows in Indonesia, this cultural trend could effectively promote Indonesian halal products globally scale.
Purpose/Objective Study: This research aims to test and analyze The effect of K-Pop popularity and consumer engagement toward halal product export.
Design/Methodology/Approach: This study employs a quantitative approach, utilizing a survey method with 375 respondents, including halal industry stakeholders, marketing experts, and K pop fans in Indonesia. Data were gathered through structured questionnaires measuring perceptions and interests regarding collaboration. The analysis, conducted using descriptive statistics and linear regression, reveals a significant positive correlation between K pop's popularity and consumer interest in halal products endorsed by K pop idols.
Findings: Additionally, strategic collaboration with the K pop industry increases consumer purchase intentions for Indonesian halal products, contributing to export growth. These findings suggest that integrating K pop into halal product marketing strategies could effectively expand market reach and enhance the global competitiveness of Indonesia's halal industry.
Paper Type: Research Article
Keywords
Full Text:
PDFReferences
• Ahmad, M., & Bakar, M. A. (2022). The impact of cultural trends on consumer behavior in Southeast Asia. Journal of Consumer Research, 48(5), 812-829. https://doi.org/10.1093/jcr/ucab014
• Choi, S. H., & Lee, J. K. (2021). K pop and its influence on consumer purchase intentions: A study of Korean and international fans. Journal of International Business Studies, 52(6), 1034-1052. https://doi.org/10.1057/s41267-021-00423-7
• Edwards, C. J., & McManus, J. (2020). Celebrity endorsement and consumer behavior: Insights from the K pop industry. Marketing Review, 15(2), 225-241. https://doi.org/10.1080/10509585.2020.1764728
• Jang, Y., & Han, S. J. (2023). The effect of global pop culture on the halal product market: Evidence from the K pop phenomenon. Journal of Marketing Research, 60(4), 491-507. https://doi.org/10.1177/00222437231104598
• Kim, Y., & Park, S. (2022). Exploring the relationship between K pop fandom and consumer loyalty towards branded products. Consumer Psychology Journal, 29(1), 56-74. https://doi.org/10.1007/s13165-021-00452-4
• Lee, M., & Lee, J. H. (2023). The role of K pop in shaping brand perception and consumer behavior in Asia. Journal of Asia Business Studies, 17(3), 275-290. https://doi.org/10.1108/JABS-03-2022-0031
• Lim, A. C., & Kim, H. Y. (2021). Impact of social media and celebrity culture on purchase intentions: A study on K pop and its global influence. International Journal of Advertising, 40(5), 722-740. https://doi.org/10.1080/02650487.2021.1932558
• Park, S., & Ryu, M. (2022). Cultural diplomacy and the export of halal products: Lessons from the K pop industry. Global Marketing Review, 23(4), 312-328. https://doi.org/10.1080/20506683.2022.2014563
• Smith, R. J., & Thomson, A. (2020). The convergence of pop culture and consumer markets: K pop’s role in the halal industry. Journal of Cultural Economics, 44(2), 139-156. https://doi.org/10.1007/s10824-020-09320-0
• Wang, Z., & Zhou, L. (2021). Analyzing the economic impact of K pop on the global halal market. Economic Research Journal, 36(3), 457-475. https://doi.org/10.1080/1331677X.2021.1900457
• Wong, J., & Chan, T. (2019). Exploring the influence of K pop on consumer purchase behavior: Evidence from Asian markets. Asian Journal of Marketing, 14(4), 409-423. https://doi.org/10.1108/AJM-12-2018-0170
• Yoo, S., & Choi, J. (2022). The intersection of K pop and consumer product preferences: A quantitative analysis. Journal of Consumer Behavior, 21(6), 897-912. https://doi.org/10.1002/cb.2022.21.6.897
• Jones, R. (2021). Cultural Impact and Global Marketing. Oxford University Press.
• Smith, D. L. (2019). Marketing Trends in the 21st Century: The Rise of Pop Culture. Routledge.
DOI: https://doi.org/10.37058/jes.v9i2.12789
Refbacks
- There are currently no refbacks.
Journal index by:
This work is licensed under a Creative Commons Attribution 4.0 International License.Â